Open to Marketing and eCommerce Assignments

eCommerce Manager & Digital Marketing Leader.

Turning digital strategy into measurable growth.

I’m Alexandru Ionescu, an eCommerce Manager and Digital Marketing Leader based in Bucharest, Romania. I have 15+ years of experience building digital businesses and driving measurable growth through eCommerce strategy, performance marketing, conversion rate optimization, analytics and digital transformation.

⌖ Bucharest, Romania✦ PhD in Economics◉ Romanian · English · German
Professional portrait of Alexandru Ionescu
Alexandru Ionescu, Ph.D.eCommerce Manager & Digital Marketing Leader
€2.5M+Cumulative eCommerce revenue built from zero
75,000+Orders delivered across five years
$1.6M+IBM Watson AI influenced sales pipeline
10x+ROAS achieved across full-funnel campaigns
What I do

From strategic direction to hands-on delivery.

I bring together commercial ownership, customer acquisition, technology and analytics to help teams make progress that can be measured.

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eCommerce & Commercial Growth

Build and scale digital commerce, own performance, improve conversion and connect owned channels with marketplaces and operations.

P&L ownershipCROMarketplaces
◎

Digital & Performance Marketing

Design full-funnel acquisition strategies that align paid media, SEO, content, CRM and retention around business outcomes.

Paid mediaSEOCRM
⌘

Product Marketing & Go-to-Market

Translate market insight and complex propositions into clear positioning, differentiated messaging and integrated GTM plans.

PositioningGTMB2B SaaS
▦

Digital Transformation & Analytics

Align teams and markets around common KPIs, practical roadmaps and reporting that supports better commercial decisions.

BI dashboardsRoadmapsChange
✳

AI & Workflow Automation

Apply generative AI and workflow automation to accelerate content, improve processes and reduce repetitive operational work.

AI workflowsn8nCRM automation
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Leadership & Collaboration

Bring cross-functional teams, external partners and international stakeholders together around clear priorities and delivery.

Team leadershipAgenciesCEE markets
Selected impact

Business outcomes, not just activity.

A selection of results from eCommerce leadership, enterprise product marketing and international digital transformation.

eCommerce · Meesenburg01 / 04

Built a B2C eCommerce business from the ground up.

Created an integrated multichannel operation spanning commercial strategy, performance marketing, product management, technology and end-to-end operations.

€2.5M+Cumulative revenue
~50%Annual growth CAGR
35%+Repeat-customer rate
Enterprise · IBM02 / 04

Turned complex AI propositions into qualified demand.

Led integrated B2B campaigns for IBM Watson Conversational AI, aligning content, demand generation and sales enablement.

$1.6M+Influenced pipeline
350+Qualified leads
1,400+Responses
International · Meesenburg03 / 04

Improved performance and reporting across CEE markets.

Helped align international eCommerce teams through standardized performance reporting and a shared BI dashboard; restructured paid media in Ukraine.

+160%eCommerce revenue growth in Ukraine
4Markets in unified reporting
B2B SaaS · QuickSigner & eSemneaza04 / 04

Connecting product marketing, CRM and automation.

Leading demand generation and product marketing, shaping positioning and content, migrating all customer accounts to Zoho CRM, and building automated customer journeys.

100%Customer accounts migrated
15+Priority content topics
Career journey

Enterprise experience. Builder mindset.

Experience across enterprise technology, retail, eCommerce and B2B SaaS.

Dec 2025 — Present

Fractional Marketing Manager

QuickSigner.com & eSemneaza.ro · Innovoris Labs IT

Leading demand generation, product marketing, CRM transformation, SEO and content strategy, digital experience improvements, and AI-enabled workflow automation.

Sep 2024 — Nov 2025

Digital Marketing & eCommerce Lead | International

Meesenburg Romania

Aligned digital commerce and marketing across CEE subsidiaries, delivered +160% eCommerce revenue growth in Ukraine, unified reporting across four markets, and supported multi-country website development.

Sep 2020 — Nov 2025

Digital Marketing & eCommerce Manager | Romania

Meesenburg Romania

Built the B2C business from zero to €2.5M+ cumulative revenue and 75,000+ orders, owned P&L and a €200K+ annual marketing budget, and led a cross-functional team and external agencies.

Aug 2019 — Sep 2020

Digital Marketing Consultant

OnTarget Digital Marketing Agency

Founded and operated a boutique agency serving nine SMB clients across eCommerce and retail, covering strategy, paid media, email marketing, social media and platform integrations.

Nov 2013 — Jul 2019

Product Marketing Manager | Data & AI · Financial Services · Global

IBM Romania

Led B2B product marketing, go-to-market planning, integrated campaigns, content strategy and sales enablement for international teams. Selected for IBM's Leadership Development Program.

About me

Commercially minded. Data-led. Comfortable in the details.

I combine enterprise marketing experience with the practical mindset of someone who has built a digital business from scratch. My approach connects strategy, customer experience, analytics and operational execution — with a focus on outcomes that matter to the business.

Capabilities & tools

Combining commercial leadership with hands-on digital, analytics and technology fluency.

eCommerce strategyPerformance marketingCRO & UXProduct marketingSEO & contentCRM & lifecycleGA4 & GTMLooker StudioShopifyPrestaShopZoho CRMAI & n8nERP/API coordinationInternational teams
Recommendations 19 recommendations

Trusted for strategic thinking, ownership and measurable impact.

Across eCommerce, product marketing, technology and business leadership, colleagues consistently highlight strategic thinking, reliability, attention to detail, collaboration and a focus on results.

LINKEDIN RECOMMENDATION · NOV 2025
“I worked with Alexandru on the Meesenburg eCommerce project, where he played a decisive role in the success of the online business in Romania. He had a strong impact on how the project was structured and how digital activities were coordinated, always keeping a clear focus on performance and results.”
Irinel Burluiu profile photo
Irinel BurluiuManaging Partner at Infora
LINKEDIN RECOMMENDATION · NOV 2025
“It’s been great working with Alex again on the Meesenburg project. We were colleagues back in uni, but our paths hadn’t crossed since then. It’s been really cool to see how much he’s grown—from a smart and curious student into a true professional.

Alex is someone you can rely on. He’s proactive, respectful, and incredibly meticulous. He never misses a beat.”
Bogdan Chertes profile photo
Bogdan ChertesHiring media buyers, email marketers & Shopify experts
LINKEDIN RECOMMENDATION · NOV 2025
“I’ve had the pleasure of working with Alex for almost 4 years, and in the last year I was part of the Meesenburg eCommerce and Marketing team, working closely with him. Alex is everything a real leader should be, in my opinion: he is kind, empathetic, compassionate, and with a clear vision and strategy for where things should go. He knows how to get the best out of people.”
Tiffany Szekely profile photo
Tiffany SzekelyE-commerce Manager
LINKEDIN RECOMMENDATION · JUL 2019
“Alex has been a strong asset on my team, combining in depth content / product marketing skills with a great personality. Always eager to learn and see how he can contribute to growing the business. Alex has an eye for detail, is well structured and works meticulously focused on the outcome. He’s a very positive minded person and I’d have him back on my team immediately.”
Marc Coudijzer profile photo
Marc CoudijzerIBM Partner Ecosystem Marketing & Communications
LINKEDIN RECOMMENDATION · APR 2019
“I have had the pleasure of working with Alex for almost a year. He challenges the status quo, asks the right questions, and combines strong product marketing skills with a reliable, hands-on approach that sees projects through to successful completion.”
Nina Maj Fjordvald profile photo
Nina Maj FjordvaldTech CMO Advisor · Gartner | Strategy | GTM | Marketing & Sales Alignment
LINKEDIN RECOMMENDATION · SEP 2018
“Alex is a great teammate and strategic thinker. We worked together for two years in IBM Blockchain, where he drove content creation for European campaigns and partnered closely with global marketing teams on business and marketing strategy.”
Tim Richer profile photo
Tim RicherProduct Marketing Executive at IBM | Data and AI | MBA at NYU Stern School of Business
LINKEDIN RECOMMENDATION · SEP 2018
“Working with Alex on IBM Blockchain, I saw a hard worker who is incredibly persistent and has a good eye for detail. He created brilliant content assets for our digital platforms and sales teams, helping us get high-quality content out quickly.”
Bob Yelland profile photo
Bob YellandLecturer in Marketing at Farnborough College of Technology
LINKEDIN RECOMMENDATION · AUG 2017
“Alex was highly professional while organizing a video interview series. He was pleasant to work with, organized everything very well, and produced a series of very good quality.”
Arnaud Le Hors profile photo
Arnaud Le HorsOpen Source and Standards expert
LINKEDIN RECOMMENDATION · AUG 2017
“Alex helped make the most of IBM’s investment at Money2020. His event work, video material and interviews generated strong feedback and set a new standard.”
Raoul Van Engelshoven profile photo
Raoul Van EngelshovenFormer IBM Managing Director
LINKEDIN RECOMMENDATION · AUG 2017
“Alex actively supported content creation and amplification on social media, and helped turn conference engagements and public appearances into useful material for target communities of prospects and clients.”
Paolo Sironi profile photo
Paolo SironiAuthor, IBM thought leadership
LINKEDIN RECOMMENDATION · JUN 2017
“Alex led impactful industry marketing projects, including an online assessment tool for IBM Institute of Business Value, and adapted global campaigns for local markets with a strong understanding of compelling content.”
Connie Klimko profile photo
Connie KlimkoChange Management | Culture and Engagement
LINKEDIN RECOMMENDATION · FEB 2017
“Alex is a talented and engaging marketing professional who understands stakeholders and domain context. He proactively supports initiatives and brings expertise across a dynamic marketing agenda.”
Nicholas Drury profile photo
Nicholas DrurySenior Strategic Advisor in Financial Services
LINKEDIN RECOMMENDATION · MAR 2015
“Alex is a highly skilled marketing and communications professional: passionate, committed, organised and results-driven, consistently bringing new ideas and making valuable contributions to the team.”
Karen Strugnell profile photo
Karen StrugnellSenior Marketing Director South Europe at UiPath
LINKEDIN RECOMMENDATION · JUL 2014
“Alex drove strategic marketing efforts across inbound and social media strategy, product roadmap and website optimisation, leading to more visitors and improved conversion rates. I would highly recommend him for digital marketing or client-facing roles.”
Serban Stefancu profile photo
Serban StefancuSenior Software Engineer
LINKEDIN RECOMMENDATION · AUG 2012
“Alex’s extended business approach, market knowledge and expertise made a great impact on our market research projects. I highly recommend him as a valuable business partner.”
Violeta Niculae profile photo
Violeta NiculaeStrategic Growth & Transformation Executive
LINKEDIN RECOMMENDATION · JUN 2012
“As country manager of EFMI Business School Romania, Alex was an enthusiastic colleague with excellent research and management skills, a team player and a fine presenter who lives up to expectations.”
Marcel van Aalst profile photo
Marcel van AalstResearch Director bij EFMI Business School
LINKEDIN RECOMMENDATION · MAY 2012
“Alex is a sincere and committed individual who consistently demonstrates professionalism, attention to detail and a drive for the highest quality.”
Koen Hazewinkel profile photo
Koen HazewinkelStrategie & Leiderschap
LINKEDIN RECOMMENDATION · MAY 2012
“Alex put effort and passion into starting EFMI Business School in Romania. He wrote high-quality marketing reports and organised a seminar on international trends in food retailing, demonstrating excellent analytical and presentation skills.”
Laurens Sloot profile photo
Laurens SlootFounder EFMI Business School
LINKEDIN RECOMMENDATION · APR 2011
“Alex was an exceptionally bright and focused student, always striving for the best result. He is honest, trustworthy and persevering, qualities I believe will take him far in his career.”
Lauran van der Vleuten profile photo
Lauran van der VleutenCRO · Therapieland

View recommendations on LinkedIn ↗

Licenses & certifications

Continuous learning. Practical expertise.

Selected credentials across AI, digital marketing, advertising, SEO, analytics and Agile delivery.

Klaviyo practitioner certificate

Klaviyo
Issued Oct 2026 · Expires Oct 2028
Credential ID: 196739189
Marketing automationLifecycle marketing

Certificate of Completion: AI Fluency for Small Businesses

Anthropic
Issued Jul 2026
Credential ID: wdoqf7q6u5i3
AI for businessAI agents

Agents and Workflows

OpenAI
Issued Jun 2026
Credential ID: eac35f0emx
Artificial intelligence

Claude Code in Action

Anthropic
Issued Mar 2026
Credential ID: 2jbvprcr2n54
ClaudeClaude Code

Certificate of Completion: AI Fluency Framework & Foundations

Anthropic
Issued Mar 2026
Generative AIAI for management

Certificate of completion: Claude 101

Anthropic
Issued Mar 2026
Credential ID: fju97u9ubati
Artificial intelligenceAI for business

Certified in Ahrefs' Marketing Platform

Ahrefs
Issued Jan 2026 · Expires Jan 2027
Credential ID: f61d614307f04d75b45228b173474dfa
AhrefsSEO audits

Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work, and Life

LinkedIn
Issued Aug 2025
AI agentsArtificial intelligence

Shopping Ads Certification

Google
Issued Jan 2022
Credential ID: 103743589
Shopping ads

SEO Toolkit Exam for Advanced Semrush Users

Semrush
Issued Jan 2022
Credential ID: #0288fc1c4c963af
SEOSemrush

SEO Fundamentals

Semrush
Issued Jan 2022
Credential ID: #f5ca5e01b502e41
SEO

Semrush SEO Toolkit

Semrush
Issued Jan 2022
Credential ID: #b4b3bc027e415eb
SEOSemrush

Criteo Advertising Professional Certification

Criteo
Issued Jul 2020
Credential ID: 139651358
Digital advertising

Google Analytics Individual Certification

Google
Issued Jan 2020
Credential ID: 40709501
Analytics

RPA Starter Training

UiPath
Issued Oct 2019
Robotic process automation

Waze Ads Fundamentals

Google
Issued Feb 2019
Credential ID: 27899579
Digital advertising

Google Ads Search Certification

Google
Issued Sep 2018
Credential ID: 21691109
Google AdsPaid search

IBM Agile Explorer

Pearson VUE
Issued Oct 2017
Agile
Education

Business perspective, backed by research.

PhD in EconomicsRomanian Academy · Focus: private label brands, retail marketing and European retail markets
MSc in Business StudiesUniversity of Amsterdam · Strategy, competitive advantage and international entrepreneurship
BA in MarketingBucharest Academy of Economic Studies
LET’S CONNECT

Have a growth challenge
or an opportunity in mind?

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