eCommerce & Commercial Growth
Build and scale digital commerce, own performance, improve conversion and connect owned channels with marketplaces and operations.
Turning digital strategy into measurable growth.
I’m Alexandru Ionescu, an eCommerce Manager and Digital Marketing Leader based in Bucharest, Romania. I have 15+ years of experience building digital businesses and driving measurable growth through eCommerce strategy, performance marketing, conversion rate optimization, analytics and digital transformation.

I bring together commercial ownership, customer acquisition, technology and analytics to help teams make progress that can be measured.
Build and scale digital commerce, own performance, improve conversion and connect owned channels with marketplaces and operations.
Design full-funnel acquisition strategies that align paid media, SEO, content, CRM and retention around business outcomes.
Translate market insight and complex propositions into clear positioning, differentiated messaging and integrated GTM plans.
Align teams and markets around common KPIs, practical roadmaps and reporting that supports better commercial decisions.
Apply generative AI and workflow automation to accelerate content, improve processes and reduce repetitive operational work.
Bring cross-functional teams, external partners and international stakeholders together around clear priorities and delivery.
A selection of results from eCommerce leadership, enterprise product marketing and international digital transformation.
Created an integrated multichannel operation spanning commercial strategy, performance marketing, product management, technology and end-to-end operations.
Led integrated B2B campaigns for IBM Watson Conversational AI, aligning content, demand generation and sales enablement.
Helped align international eCommerce teams through standardized performance reporting and a shared BI dashboard; restructured paid media in Ukraine.
Leading demand generation and product marketing, shaping positioning and content, migrating all customer accounts to Zoho CRM, and building automated customer journeys.
Experience across enterprise technology, retail, eCommerce and B2B SaaS.
Leading demand generation, product marketing, CRM transformation, SEO and content strategy, digital experience improvements, and AI-enabled workflow automation.
Aligned digital commerce and marketing across CEE subsidiaries, delivered +160% eCommerce revenue growth in Ukraine, unified reporting across four markets, and supported multi-country website development.
Built the B2C business from zero to €2.5M+ cumulative revenue and 75,000+ orders, owned P&L and a €200K+ annual marketing budget, and led a cross-functional team and external agencies.
Founded and operated a boutique agency serving nine SMB clients across eCommerce and retail, covering strategy, paid media, email marketing, social media and platform integrations.
Led B2B product marketing, go-to-market planning, integrated campaigns, content strategy and sales enablement for international teams. Selected for IBM's Leadership Development Program.
Commercially minded. Data-led. Comfortable in the details.
I combine enterprise marketing experience with the practical mindset of someone who has built a digital business from scratch. My approach connects strategy, customer experience, analytics and operational execution — with a focus on outcomes that matter to the business.
Combining commercial leadership with hands-on digital, analytics and technology fluency.
Across eCommerce, product marketing, technology and business leadership, colleagues consistently highlight strategic thinking, reliability, attention to detail, collaboration and a focus on results.
“I worked with Alexandru on the Meesenburg eCommerce project, where he played a decisive role in the success of the online business in Romania. He had a strong impact on how the project was structured and how digital activities were coordinated, always keeping a clear focus on performance and results.”
“It’s been great working with Alex again on the Meesenburg project. We were colleagues back in uni, but our paths hadn’t crossed since then. It’s been really cool to see how much he’s grown—from a smart and curious student into a true professional.
Alex is someone you can rely on. He’s proactive, respectful, and incredibly meticulous. He never misses a beat.”
“I’ve had the pleasure of working with Alex for almost 4 years, and in the last year I was part of the Meesenburg eCommerce and Marketing team, working closely with him. Alex is everything a real leader should be, in my opinion: he is kind, empathetic, compassionate, and with a clear vision and strategy for where things should go. He knows how to get the best out of people.”
“Alex has been a strong asset on my team, combining in depth content / product marketing skills with a great personality. Always eager to learn and see how he can contribute to growing the business. Alex has an eye for detail, is well structured and works meticulously focused on the outcome. He’s a very positive minded person and I’d have him back on my team immediately.”
“I have had the pleasure of working with Alex for almost a year. He challenges the status quo, asks the right questions, and combines strong product marketing skills with a reliable, hands-on approach that sees projects through to successful completion.”
“Alex is a great teammate and strategic thinker. We worked together for two years in IBM Blockchain, where he drove content creation for European campaigns and partnered closely with global marketing teams on business and marketing strategy.”
“Working with Alex on IBM Blockchain, I saw a hard worker who is incredibly persistent and has a good eye for detail. He created brilliant content assets for our digital platforms and sales teams, helping us get high-quality content out quickly.”
“Alex was highly professional while organizing a video interview series. He was pleasant to work with, organized everything very well, and produced a series of very good quality.”
“Alex helped make the most of IBM’s investment at Money2020. His event work, video material and interviews generated strong feedback and set a new standard.”
“Alex actively supported content creation and amplification on social media, and helped turn conference engagements and public appearances into useful material for target communities of prospects and clients.”
“Alex led impactful industry marketing projects, including an online assessment tool for IBM Institute of Business Value, and adapted global campaigns for local markets with a strong understanding of compelling content.”
“Alex is a talented and engaging marketing professional who understands stakeholders and domain context. He proactively supports initiatives and brings expertise across a dynamic marketing agenda.”
“Alex is a highly skilled marketing and communications professional: passionate, committed, organised and results-driven, consistently bringing new ideas and making valuable contributions to the team.”
“Alex drove strategic marketing efforts across inbound and social media strategy, product roadmap and website optimisation, leading to more visitors and improved conversion rates. I would highly recommend him for digital marketing or client-facing roles.”
“Alex’s extended business approach, market knowledge and expertise made a great impact on our market research projects. I highly recommend him as a valuable business partner.”
“As country manager of EFMI Business School Romania, Alex was an enthusiastic colleague with excellent research and management skills, a team player and a fine presenter who lives up to expectations.”
“Alex is a sincere and committed individual who consistently demonstrates professionalism, attention to detail and a drive for the highest quality.”
“Alex put effort and passion into starting EFMI Business School in Romania. He wrote high-quality marketing reports and organised a seminar on international trends in food retailing, demonstrating excellent analytical and presentation skills.”
“Alex was an exceptionally bright and focused student, always striving for the best result. He is honest, trustworthy and persevering, qualities I believe will take him far in his career.”
Selected credentials across AI, digital marketing, advertising, SEO, analytics and Agile delivery.
I’m open to executive opportunities and selected consulting engagements where strategy, digital execution and commercial impact come together.